Celebrating Freddie this weekend

Every year, as lifelong Queen fans, we love the special event the Hard Rock Cafe promotes to celebrate Freddie Mercury’s birthday. This year, given the current situation across the world, the celebrations have been changed and prolonged…. from a day to the entire weekend! From today until Sunday, September 6th, the Hard Rock has a very special limited edition milkshake: the Freddie Mustache Mustache! The milkshake is offered in two versions, with and without alcohol, so the whole family can partake.

Tomorrow night, for those that book a dinner table, the special Florence location will return to its roots as a cinema. From 8pm, diners will be able to enjoy their meal while watching the free projection of the BOHEMIAN RHAPSODY movie. You can book directly online from this page.

As always, at the restaurant’s Rock shop you will find the limited edition Freddie tee which is part of the Pride Collection. With any purchase of items from the Pride collection, the Cafe donates 15% of the sales to the Mercury Phoenix Trust in the global battle against HIV/AIDS.