Where and What to Buy in Florence

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I love shopping in Florence!

Florence offers a vast variety of shops, from famous designers' boutiques to vintage shops, from hand-crafted products to mass produced souvenirs and much more.

Shopping for Italian Fashion

If you are interested in luxury shopping head to Via Tornabuoni. Since the 14th century, this street has housed the beautiful, stately palaces of noble Florentine families such as the Antinori and Strozzi. Today, you can find luxury shops and boutiques of famous designers, as well as magnificent jewelry shops. While shops in Via Tornabuoni are not for everyone's budget, it can be fun to window shop. Here you have the boutiques for Gucci, Prada, Pucci, Ferragamo (with its show museum), Cartier and Bulgari, just to name a few. Off Via Tornabuoni, boutique shops continue along Via della Vigna Nuova where you can find shops for Etrò, Lacoste and Monteblanc, for example, and on Via del Parione you will find lots of ateliers and workshops by local and international stylists, designers and artists. Close to the Duomo, you can go shopping in Via Roma where you'll find more luxury shops such as Luisa Via Roma.

Antiques and Collectables

If you are interested in antiques, you must go to Via Maggio, a street near the Pitti Palace, and Via de' Fossi, a street close to Santa Maria Novella. Both these streets are full of important antique shops where you can find valuable artworks and collectables. Passing by you can often see works from the Renaissance in their windows.

Shopping smart and chic

If you want to go shopping in more popular stores and shops, head to Via dei Calzaiuoli where you'll find the Disney Store, Furla, Carpisa and many other stores, to Via dei Cerretani and Via dei Banchi going from the Duomo to the train station. In the area around Piazza della Repubblica, Via Calimala, and Via Por Santa Maria you'll also find big international chain stores such as H&M and Zara, and the large Italian department stores of Coin and Rinascente.

Shopping for leather

If you're interested in leather products such as jackets, bags, belts or wallets, head to the San Lorenzo Market or to the area around Piazza Santa Croce. In both areas there are several leather shops where you can buy a nice Italian leather jacket or purses or other leather gifts. Just one recommendation if you intend to buy leather: pay careful attention to both prices and the quality which can vary. Definitely try to bargain, asking for a discount especially if you buy more than one item and carefully study the quality of the item you're buying. If you are particularly interested in learning a bit about leather manufacturing, I recommend you visit the Leather School in the church of Santa Croce. At the San Lorenzo market you can also find quality products in silk and cashmere such as scarves and pullovers.

For shiny things go to Ponte Vecchio

For gold jewelry for you or your beloved, you must go to Ponte Vecchio. Aside from being famous around the globe for its gorgeous and sparkling windows, Ponte Vecchio is also famous for the jewelry shops located on the bridge where you can find lots of handmade, unique jewelry such as necklaces, rings, earrings, bracelets and pins.

Shopping for delicious food and wine

If you're looking some food products to take back home or to cook while you're here, you will find lots of choices in downtown Florence. Head to the covered Market of San Lorenzo and to Sant'Ambrogio Market for fresh in season produce, oils, pastas, butcher shops and more. You can also visit Pegna, a famous grocery store near the Duomo where you can literally find everything you might need, or Procacci on Via Tornabuoni which specializes in tasty truffle sandwiches or the Cantinetta da Verrazzano, where you can buy pastries, biscuits, bread and wine. If you want some wine to drink now or to take back home, you'll find lots of wine shops all around downtown Florence, with most of them offering worldwide shipping to make sure your wine arrives back home safe and sound.

Florence offers great shopping opportunities for everyone and you cannot visit Florence without just a little bit of shopping for yourselves or your family!

~Valentina Dainelli
DiscoverTuscany Team

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