Should I Buy the Firenze Card when Visiting Florence?

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Should I buy the the Firenze Card to visit Florence?

With a high concentration of masterpieces within the historical center, Florence is a great destination for art lovers. The news in 2011 that the city was finally coming out with its own version of a museum pass for visitors the likes found in many other cities in Europe and the U.S. had us excited – we, like many visitors, like to go visit the museums knowing it is easy and cost too much!

We often receive questions on whether the card is worth the €72 (price was €50 but went up in June 2013) so we sat down to evaluate what the card offers and whether it is something we would recommend our visitors to purchase.

What we found is that there is no clear cut answer - whether you should buy it or not depends on your plans as well as the size of your family or traveling group.

What do you want to see?

To decide whether it is right for you, you first need to have an idea of which museums you definitely want to visit as well as others your might like to visit. With this list in hand, then you can figure out whether the card is a better deal or whether you'll pay less by paying the normal entrance ticket.

Here are some of the benefits of purchasing the card:

  • entrance to the major museums in Florence, including the Uffizi and Accademia.

  • jumping the normal lines AND no need for reservations.

  • travel on ATAF bus lines and tram for the duration of the card (72 hours)

  • EU children under 18 years old get to take advantage of the same benefits if the parents buy the Firenze Card without needing to buy their own – one child per adult ***

Characteristics:

  • card is valid 72 hours, starting from first entrance into a museum or first time you get on an ATAF bus (on the bus, just put the card near the ticket machine, it will electronically be activated)

  • can be purchased online on www.firenzecard.it or directly at the ticket office of several museums (the Uffizi, Palazzo Pitti, Palazzo Vecchio, Bargello, Santa Maria Novella museum, Brancacci Chapel, Bardini Museum) as well as at the tourist info points located at Piazza SMN and Via Cavour.

  • each museum can only be visited ONCE

Should you buy it?

Our conclusions vary depending on various factors. It isn't possible to say "yes, the card is worth it" or "no, it isn't" for all situations, it really depends on each individual/family case: how many in the family unit, your nationality, ages, what you were planning on visiting. So read carefully below to decide whether it makes sense for you or not!

COST: Most people want to visit the two major museums in Florence, the Uffizi and Accademia. These are the ones with the longest lines, especially in the summer, and on Tuesdays and in the mornings year round. Ticket cost can vary: if there is an exhibition taking place in the museum, you HAVE to pay the higher ticket price that includes the exhibit, no choice about it. If you also decide to book tickets ahead of time, you HAVE to pay a booking fee to the museum as well as the commission to the reseller selling tickets online. So the Uffizi and Accademia can cost an average of €15-22 each, no matter what the museum says the ticket cost is. Are you only interested in visiting one or both of these two museums? Then the Firenze Card is NOT worth the 72 euros.

LINES: Again, major lines are at the same two museums – Uffizi and Accademia. Other museums might have a line at a certain time of the day but generally they move quickly. Also, I've seen a separate entrance for Firenze Card holders at the Uffizi and Accademia, not at the other museums. In this case, it IS a benefit to have the card if you're planning to visit these two museums for sure.

BUS travel: If you're staying in the center, you can get most everywhere on foot and the buses that do cross it might not be headed in your direction (generally out of the center). So it's likely you don't even need to worry about buses at all during your stay, of if you do feel you need to use a bus, you can easily pay the € 1,20 for the one way ticket and save money in the end.

WI-Fi access: With the price hike in June 2013, the major new service to visitors who purchase the card is free Wi-Fi access across the city. Not sure yet how this works out because use of the free Wi-Fi in Florence has been limited to use of 1 hour a day for residents - the Firenze Card website says it is free but surely does not say whether it is unlimited. We hope so! Is it worth 22 euros more? Not so sure.

Museums: At its introduction in 2011, the card included about 33 museums. In 2013, the list includes 60 museums, practically the majority of attractions in Florence, including the Duomo complex and Palazzo Strozzi. Again, the high number of museums is great: but how many can you realistically visit in 72 hours? In my proposed jam-packed 3 days in Florence itinerary, I managed to include 12, two of which are free. If you did follow this itinerary and bought tickets for each separately, you could spend from € 70 to 88,50, depending on when you visit Florence (including cost for prebooked tickets to the Uffizi and Accademia).

*** EU CHILDREN UNDER 18: Most museums are already free to EU citizens under 18 so it is a marketing ploy to add this in the "advantages" of the card. Non-EU citizens also get into State museums for free. The advantage is this: if you both buy a card and you have 2 kids, they come along with you to the entrance and go in without a need for a ticket.... But if you have more than 3 kids? You actually need to stop by the ticket office (and, therefore, stand in any line there might be) to show their passports and pick up their "free" tickets! Showing their passports to the guy at the entrance is not enough, you need to have the ticket in hand that they collect!

Should I buy the Card online?

I think it is better to wait and buy it once you're here, unless you're really anxious to get it in the mail beforehand.

Visiting the museums

Remember you can only visit each museum ONCE so that means you cannot think to stop for a quick visit and come back the next day for a longer visit. Your entrance into that museum has been “used up”.

Conclusions

With the increase in price in June 2013, whether the card makes sense or not truly depends on how many museums you can fit in those 72 hours. If you're staying in the historical center, you won't be using the buses.

If you and a partner plan on visiting just the Uffizi and Accademia, then the Card is not worth purchasing. You can buy prebooked tickets at less cost.
To make the card worthwhile, you need to plan on visiting at least the Uffizi, Accademia, Palazzo Vecchio, the Pitti Palace and the Boboli Gardens, the Medici Chapels and the Brancacci Chapel. If you do follow the 3 day itinerary mentioned above, then the Firenze Card is worth buying!

If you're a family with 2 minors, they get in free everywhere so they don't factor into the equation.... but if you're planning to just visit State museums during your visit, the Amici degli Uffizi pass might be a better deal for your family at €100 (rather than the €144 two Firenze Cards would cost you).

Museums included in the Firenze Card

in Florence:
Church of Santa Croce and Museum
Brancacci Chapel
Medici Chapels
Casa Buonarroti
Last Suppers: Fuligno, del Ghirlandaio, di Andrea del Sarto and di Sant'Apollonia
Chiostro dello Scalzo
Contini Bonacossi Collection
Orsanmichele
Palazzo Strozzi
Salvatore Romano Foundation
Foundation of Science and Technique
National Archeological Museum
Uffizi Gallery
Accademia Gallery
Casa di Dante
Modern Art Gallery – Pitti
Palatine Gallery and Royal Apartments – Pitti
Boboli Gardens – Pitti
Silver Museum – Pitti
Costume Gallery – Pitti
Porcelain Museum – Pitti
Bigallo Museum
Soccer Museum
Museum of Opificio delle Pietre Dure
Museum degli Innocenti
Museum of Casa Martelli
Palazzo Davanzati
Museum of San Marco
Museum of Natural History – Anthropological and Ethnological Section
Museum of Natural History – Geology and Paleontology
Museum of Natural History – Minerals and Litology
Museum of Natural History – Zoology “La Specola”
Museum of Natural History – Botanical Garden “Giardino dei Semplici”
Museum and Instiute of Prehistory “Paolo Graziosi”
Galileo Museum
Horne Museum
Marino Marini Museum
National Museum of Photography Alinari
National Museum of the Bargello
Stefano Bardini Museum
Stibbert Museum
Palazzo Medici Riccardi
Church and Cloisters of Santa Maria Novella
Synagogue and Hebrew Museum
Palazzo Vecchio – Museum and Tower
and in Piazza del Duomo (all of these can be visited with a new €10 Pass sold by the Opera del Duomo):
Baptistery
Giotto's Bell tower
Cupola / Dome
Museum of Opera del Duomo

in Fiesole:
Archeological area and Museum
Bandini Museum

in surroundings outside of Florence:
Villa Corsini in Castello
the garden of the Medici Villa in Castello
Medici Villa of La Petraia
Medici Villa in Cerreto Guidi and the Museum of Hunting and the Territory
Medici Villa in Poggio a Caiano

Last updated: July 2013

About Lourdes Flores

An American living in Florence for over 11 years, Lourdes continues to explore and discover new places in Tuscany with the eyes of a tourist but with the experience of living in Italy. She shares her experiences on this website, blog and offers travel planning help on the Forum! If you have questions for Lourdes, post them on the Forum.

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