With a high concentration of masterpieces within the historical center, Florence is a great destination for art lovers.
We often receive questions on whether the card is "worth" the €72 so we sat down to evaluate what the card offers and whether it is something we would recommend our visitors to purchase.
What we found is that there is no clear cut answer if you're making a decision based solely on the cost of the card: in that case, whether you should buy it or not depends on your plans, the time you have at your disposal and the size of your family or traveling group.
Keep in mind that museums have improved their services for Firenze Card holders, for example, by adding priority lines at the busiest museums: you'll find priority entrance at the Uffizi, the Accademia, at the Baptistery, Giotto's bell tower, the Cupola (dome), Palazzo Vecchio and Palazzo Pitti. If you're visiting in the summer or have limited time, it is without a doubt a benefit to skip any lines at the main museums in Florence regardless of the cost as you save time and then can go visit more places!
What do you want to see?
To decide whether it is right for you, you first need to have an idea of which museums you definitely want to visit as well as others you might like to visit. With this list in hand, then you can figure out whether the card is a better deal or whether you'll pay less by paying for the normal entrance ticket (or just prebooking at the Uffizi or Accademia directly which lets you cut the main line).
Here are some of the benefits of purchasing the card:
entrance to the major museums in Florence, including the Uffizi and Accademia. This includes any current exhibitions in the museums.
jumping any normal lines AND no need for reservations.
EU children under 18 years old get to take advantage of the same benefits if the parents buy the Firenze Card (so no need to buy their own – one child per adult. ***)
card is valid 72 hours, starting from first entrance into a museum.
can be purchased online on www.firenzecard.it (you get a voucher to turn in and only get the card once you're in Florence) or you can buy the card directly at the ticket office of several museums (at the Uffizi, Palazzo Pitti, Palazzo Vecchio, Bargello, Santa Maria Novella museum, Brancacci Chapel, Bardini Museum and Palazzo Strozzi) as well as at the tourist info points located at Piazza SMN and Via Cavour.
each museum can only be visited ONCE during the 72 hours (so no short visits hoping to make a return visit later on).
The new FirenzeCard+ addition
You now have to buy a separate card called the FirenzeCard+ for an extra 5 euro per person to include these services (yes, they were part of the FirenzeCard before):
- unlimited travel on ATAF/Linea bus lines and tram for the duration of the card (72 hours).
- free, unlimited Wi-FI access provided by the city of Florence during the 72 hours the card is active.
You also get a Museum Guidebook, an exclusive Firenzecard+ bag and special offers which are only granted to those with the extra card.
Should you buy it?
Our conclusions vary depending on various factors. It isn't possible to say "yes, the card is worth it" or "no, it isn't" for all situations, it really depends on each individual/family case: how many in the family unit, your nationality, the ages of children, what you were planning on visiting. So read carefully below to decide whether it makes sense for you or not!
COST: Most people want to visit the two major museums in Florence, the Uffizi and Accademia. These are the ones with the longest lines, especially in the summer, and on Tuesdays and in the mornings year-round. Ticket cost can vary: if there is an exhibition taking place in the museum, you HAVE to pay the higher ticket price that includes the exhibit, no choice about it. If you also decide to book tickets ahead of time, you HAVE to pay a booking fee to the museum as well as the commission to the reseller selling tickets online. So the Uffizi and Accademia can cost an average of €15-22 each, no matter what the museum says the base ticket cost is. Are you only interested in visiting one or both of these two museums? Then the Firenze Card is NOT worth the 72 euros (since buying tickets online for both museums at the most will be around 45 euro). You can prebook tickets to the Uffizi and Accademia on Uffizi.org (disclaimer: affiliate link). You can read more about prebooking tickets and its advantages on this article.
LINES: Again, major lines are at the same two most popular museums, the Uffizi and Accademia. Other museums might have a line at a certain time of the day but generally those lines move quickly. Also, I've seen a separate entrance for Firenze Card holders at the Uffizi and Accademia, not at the other museums. For these two museums, it IS a benefit to have the card if you're planning to visit these two museums for sure.
BUS travel: If you're staying in the center, you can get most everywhere on foot and the buses that do cross it might not be headed in your direction (generally out of the center). So it's likely you don't even need to worry about buses at all during your stay, or if you do feel you need to use a bus, you can easily pay the € 1,20 for the one-way ticket (lasts 90 minutes from the time you stampo it on the bus) to ride it and save money in the end. So in this case, there is NO added benefit to buying the additional FirenzeCard+ card.
WI-Fi access: With the price hike in June 2013, the major new service to visitors who purchase the card is free Wi-Fi access across the city. In early 2016, this was taken out of the base Firenze Card and added as a benefit to those who purchase the additional FirenzeCard+, which costs an extra 5 euro. It provides unlimited access during the 72 hours that the card is active. Keep in mind that all visitors (and residents) can access the free Wi-Fi the city provides regardless but access is limited to an 1 hour a day. With the Firenze Card+, you have unlimited access - a big plus if you would like WIFi as you move around the city!
Museums: At its introduction in 2011, the card included about 33 museums. In 2013, the list included 60 museums, practically the majority of attractions in Florence, including the Duomo complex and Palazzo Strozzi which were are not part of the two major museum systems in Florence. In 2014, the number was 72 museums. The high number of museums is great: but how many can you realistically visit in 72 hours? In my proposed, jam-packed 3 days in Florence itinerary, I managed to include 12, two of which are free. If you were to follow this itinerary and bought tickets for each separately, you could more or less spend about the same amount (from € 70 to 88,50) since it depends on when you visit Florence (temporary exhibits at the museums raise the base cost of the admission ticket) and it includes the cost for prebooked tickets to the Uffizi and Accademia. As far as number of museums listed and ones you can realistically fit in, this is more or less a tie.
*** EU CHILDREN UNDER 18: Most museums (not all) are already free to EU citizens under 18. There are several that aren't free so this saves a few tickets for them. Since Fall 2013, non-EU children under 18 also get into State museums for free. The advantage of the card for EU citizens is this: you go to the priority entrance at the Uffizi and Accademia and all of the family skips the line together and no one pays for the priority access.
If you're a non-EU citizen (and so are your children), then your children can enter free if both parents buy the FirenzeCard. You still have to stop at the ticket office to pick up their "free" ticket AND pay for the "reserved access" so that they can "skip the line" with you. This is only at the State museums that offer special access for FirenzeCard users, so in this case it is 4 euro at the Uffizi and Accademia.
Note another benefit: If your family includes more than 2 children, you will ALL be allowed to enter together as long as both parents buy the Firenze Card.
Should I buy the Card online?
I don't recommend it. You can just wait and buy it once you're here, they don't sell out. If you buy online, you receive a voucher online but you still need to pass by one of the ticket offices to collect the Card(s), the same ones where you can purchase it. So just wait and get it once you're here. If you arrive by train at SMN, the closest office is the InfoPoint across from the station at Piazza della Stazione 4.
Visiting the museums
Remember you can only visit each museum ONCE so that means you cannot stop for a quick visit, then come back the next day for a longer visit. Your entrance into that museum has been “used up”.
When not to get it
Again, if we evaluate whether to get the card or not solely on its cost, getting the card might not make much sense if you weren't planning to visit many museums in 72 hours. If you're staying in the historical center, you won't be using the buses very much at all so don't get the extra FirenzeCard+ unless you really value unlimited WI-FI access. At the most, you might get to use the buses a few times if you want to make your way up to the Piazzale or to the Medici villas, and the WI-FI if you use it a lot for maps and whatnot (although I recommend saving maps offline on your phone, you can do that with the Google Maps app).
If you and a partner plan on just visiting the Uffizi and Accademia, then the Card is NOT worth purchasing. You can buy tickets online for each of the two museums and end up spending less. Prebooked tickets (you can buy them here) also give you entrance through a separate prebooked entrance, right by the one used by Firenze Card holders.
When to get the card
To make the card worthwhile, you need to plan on visiting at least the Uffizi, Accademia, Palazzo Vecchio, the Pitti Palace and the Boboli Gardens, the Medici Chapels and the Brancacci Chapel. If you do follow the 3 day itinerary mentioned above, then the Firenze Card is definitely worth buying!
Another time it makes sense to invest in the card: If you're visiting in the summer when there are many visitors to Florence in general and you were planning on visiting more than just the Uffizi and Accademia, the card is also worth getting just to skip the lines at all of the museums you visit.
If you're a family with 2 minors, they get in free most everywhere so they don't really factor into the equation as you try to figure out whether to get the card or not.
UPDATE June 2015: If you've heard/read about the Amici degli Uffizi as a good alternative to visit museums in Florence, forget about it! By decree of the governing body of the State museums in Florence, starting 2015-06-15, the Amici degli Uffizi pass will only allow unlimited visits to the Uffizi Gallery and to the Pitti Palace museums (including the Boboli gardens) for the calendar year in which it is bought.
Museums included in the Firenze Card
Church of Santa Croce and Museum
Last Suppers: Fuligno, del Ghirlandaio, di Andrea del Sarto and di Sant'Apollonia
Chiostro dello Scalzo
Contini Bonacossi Collection
Salvatore Romano Foundation
Foundation of Science and Technique
National Archeological Museum
Casa di Dante
Modern Art Gallery – Pitti
Palatine Gallery and Royal Apartments – Pitti
Boboli Gardens – Pitti
Silver Museum – Pitti
Costume Gallery – Pitti
Porcelain Museum – Pitti
Museum of Opificio delle Pietre Dure
Museum degli Innocenti
Museum of Casa Martelli
Museum of San Marco
Museum of Natural History – Anthropological and Ethnological Section
Museum of Natural History – Geology and Paleontology
Museum of Natural History – Minerals and Litology
Museum of Natural History – Zoology “La Specola”
Museum of Natural History – Botanical Garden “Giardino dei Semplici”
Museum and Instiute of Prehistory “Paolo Graziosi”
Marino Marini Museum
National Museum of Photography Alinari
National Museum of the Bargello
Stefano Bardini Museum
Palazzo Medici Riccardi
Church and Cloisters of Santa Maria Novella
Synagogue and Hebrew Museum
Palazzo Vecchio – Museum and Tower
and in Piazza del Duomo (all of these can also be visited with a €15 pass sold by the Opera del Duomo that you can buy separately):
Giotto's Bell tower
Cupola / Dome
Museum of Opera del Duomo
Archeological area and Museum
in surroundings outside of Florence:
Villa Corsini in Castello
the garden of the Medici Villa in Castello
Medici Villa of La Petraia
Medici Villa in Cerreto Guidi and the Museum of Hunting and Territory
Medici Villa in Poggio a Caiano
Last updated: February 2017
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